Guide
How to keep marketing graphics on-brand without a designer
Brand drift rarely happens in one dramatic step. It happens because six people each exported a slightly different shade of green, and nobody noticed until the profiles sat side by side.
Where consistency usually breaks
- Colour drift. Someone picks a green that looks close enough. Three months later there are four greens.
- Layout drift. Each graphic is rebuilt from scratch, so spacing and hierarchy change slightly every time.
- Scale drift. Files are made for one placement, then squeezed into another.
All three have the same fix: stop rebuilding, and stop choosing colours from scratch.
Steps
- Fix the palette onceAdd your brand name and two colours in the brand kit. These become the reference every new design draws from, instead of a colour picker someone eyeballs.
- Apply them explicitlySet element colours from the brand palette. Framelet does not repaint existing designs when the palette changes — you decide what updates, so nothing shifts unexpectedly.
- Template the recurring formatsEvery graphic you make more than twice a month deserves a saved template. Launch announcements, sale cards, quote posts and product promos are the usual candidates.
- Let the fields carry the variationNames, prices, dates and headlines become variables. The layout stays fixed; only the content moves. That is what makes a set of graphics look like a set.
- Check before it shipsThe canvas shows the real values as you type, and a value that cannot fit blocks the export instead of silently clipping. Batch runs list the first five rows before you generate the rest.
A workable division of labour
One person owns the templates and the palette; everyone else fills in fields. That keeps brand decisions in one place without turning every small graphic into a design request.
What this workflow does not do
- There is no shared brand library across a team, no roles, and no approval or review step.
- Assets such as logos and fonts are not stored in the app — you add images per design.
- There is no automated check that an exported file matches a brand guideline, and no AI generation of layouts or copy.
- Templates are single-page, and exports are limited to PNG and SVG.
Set the palette before you design
It takes a minute, and it is the difference between a folder of graphics and a recognisable brand.
Open the brand kit